论民事二审程序中原告撤诉权的司法适用——兼与李海涛法官商榷

私权自治并不能证成二审撤诉权的自由行使,《民事诉讼法》第13条、第157条也不能成为二审撤诉权的规范依据。二审撤诉权必须以《最高人民法院关于适用〈民事诉讼法〉若干意见的规定》第191条为适用依据。在原告申请撤诉、被告同意撤诉且生效判决尚未确定等要件之下,方可允许原告撤回起诉,且应通过禁止再诉防止原告滥用诉讼权利。     

国际企业采购新模式

互联网技术的飞速发展,对企业的国际采购模式的创新有着巨大影响,无疑为目标的实现提供了最佳的途径和契机。企业传统采购方式向网络采购方式转型,应结合自身实际,科学选择自用采购、采购联盟以及中介采购网站等采购模式,从而保证大幅降低企业运营成本,提高企业利润,保证企业生产流程的顺利进行。同时,要加强管理,避免暗箱操作等灰色采购行为的发生。     

影响消费者购买意愿的零售店铺环境因素研究

消费者购买意愿与零售店铺环境因素相关。实证研究表明,店铺环境中的背景要素、社交要素、产品要素、设施要素和设计要素影响消费者购买意愿。零售管理者可以从整体上把握零售环境的构成维度,调控环境因子能有效提高顾客购买体验和购买意愿。     

多渠道零售商非价格策略对在线购买行为的影响研究

文章分析了B2C多渠道环境下零售商非价格策略对消费者在线购买行为的影响。实证数据分析显示,在线信任对在线购买行为具有显著影响,零售商声誉和渠道协调通过在线信任对在线购买行为产生间接影响,网站互动性和消费者保护对在线购买行为既有间接影响又有直接影响,这些研究结果为开展多渠道零售提供了重要启示。     

初游者与重游者差异的系统比较——以海南国际旅游岛为例

初游者与重游者的差异比较对旅游地经营实践具有重要的意义。通过对海南国际旅游岛游客的调查获得基础数据,运用卡方检验和独立样本T检验的方法,细致比较了初游者和重游者在人口学特征、旅游行为特征的差异情况,发现初游者与重游者人口学特征的年龄、职业、婚姻状况、月收入、家庭结构以及旅游行为特征（游前、游中、游后三阶段）的较多方面存在差异。     

Ethnic Identity in Advertising: A Review and Meta-Analysis

The corpus of research on ethnic identity in advertising indicates that (1) ethnic identity influences commonly examined attitudinal and purchase-intention outcomes, and (2) attitudes toward both the actor(s)/model(s) and the ad moderate attitudes toward brands depicted in ethnically resonant ads. Individual studies often differ by measurement type (i.e., single-item measure versus multi-item scale), study design (i.e., experiment versus survey), and diversity of respondent sample. Seemingly, ethnic-identity effects are greater for studies that relied on single-item measures, experimental designs, and more diverse samples. Implications and future research directions are suggested.     

Service Recovery Efforts in Fast Food Restaurants to Enhance Repeat Patronage

Abstract

The purpose of this study is to: (a) identify service failure incidents; (b) identify service recovery efforts; and (c) determine the effects of resolution levels repeat patronage. Employee service behavior and monetary rewards were found to have a significant effect on resolution levels. The manager should provide guiding principles to improve service quality. Furthermore, mentoring and empowerment may improve employee service performance. Complete resolution leads to repeat patronage. The study found significant relationships between demographic characteristics with service failures and service recovery efforts. Lastly, there were significant relationships between the critical service failures and service recovery efforts and types of fast food restaurants.     

个人购汇影响因素及风险防范研究

近年来个人购汇交易量持续增长，对个人购汇的影响因素、存在风险及防控措施进行研究，对于完善个人外汇管理、维护国际收支平衡具有重要意义。文章基于山东省个人购汇数据，深入分析了需求、政策和汇率三方面对个人购汇的影响效果，对当前个人外汇管理中的潜在风险和监管难点进行了阐述，并针对存在问题提出了进一步完善管理的政策建议。     

Sports Marketing

Although text messaging as a communication tool in society is rampant, research on its effects within print advertisements is lacking. To help fill this void, we employ three between-subject experiments (i.e., Study 1: text message vs. no text message; Studies 2 and 3: text message vs. traditional language). We posit that using text message copy in print ads is a unique (as grounded in distinctiveness theory) and fitting (as grounded in communication trust theory) approach to commune with targeted viewers and, therefore, should lead to favorable advertising outcomes. The experimental results confirm this notion. For example, responses concerning ad novelty, attention toward the ad, attitude toward the ad, purchase intention, and perceived brand trust are more favorable toward the text message condition ads. Implications and directions for future text message-related research are discussed.     

基于B2C的中国互联网用户团购行为的实证研究

基于互联网的团购成为了中国电子商务新的增长点。传统的团购研究多关注成交机制的差异,而新的互联网团购限定了成交价格、谈判区间和边际效应,形成了具有广告效益、利润收益和客户信任为一体的中介平台。通过搜集20家中国主要的团购网站在一年中的销售数据,研究发现品牌因素、折扣大小、累积效应都对参与团购人数产生显著影响。